Link Tips: 20 July 2008

We missed the Link Tips last Sunday, but I will make up for that today with some interesting links for you guys. First stop is the Hierarchy of Social Marketing, an article published at Duct Tape Marketing.

Basically it defends that online marketers and business owners should think before jumping at social media, as opposed to joining whatever social network they are able to, promoting their stuff in whatever way they manage to. Another interesting point, which I have been defending for a while also (check Twitter Less, Blog More!), is the fact that having a website or blog must be at the core of your strategy. The article used a pyramid to illustrate that.

The second article is a compilation with the 50 most influential female bloggers, compiled by the nice folks of NorthXEast. Contrary to what some people might think, the blogosphere is full of intelligent and opinionated female bloggers, and this list is a good place to get started at meeting them.

WebRampage published a checklist for choosing a shared host. Again I covered this in the past (check How to Choose a Web Host), but the author is adding some new points to the factors you should consider before signing up with the hosting company.

Finally, there is a post from the ex-blogger Jason Calacanis outlining the payment and hiring structure behind the Gawker network, owned by Nick Denton. Take a look if you are curious about how those big shot blogs are organizing the pay structure with their writers, and why it is very effective to pay for performance.