You Need to Call Your Visitors to Action

A couple of weeks went without video posts, but they are finally back. The reason was a small problem that I was having with my notebook (which is used for the screencast sections). I managed to solve the problem this weekend though so expect more video posts on Mondays.

On this video I talk briefly about the importance of calls to action.

Here is a quick summary of the video:

• web surfers are lazy, and if you want them to carry out a given task (e.g., subscribe to your RSS, register up to your service) you need to call them to action
• A small “join” link will not cut it
• You need big links, buttons, colors
• Using words to explain why they should do what you are asking them is important as well

If you can’t see the video player here is a link to the YouTube page: Daily Blog Tips – Call to Action.